How to launch your product on X

A lot of launches on X look the same. Someone works quietly for months, posts "It's live!" with a link, gets a handful of likes, and decides X doesn't work for launches.

X works well for launches. It just doesn't work for surprises. The launches that go well start weeks before launch day.

Before: show the work

People care about launches they've watched happen. So let them watch.

• Progress: screenshots, short clips, a bug you fixed, a decision you made.
• Opinions: "Which of these two screens is clearer?" gets replies and makes people part of it.
• The why: who it's for, what made you start, what you tried first.
• Interest: a waitlist, or "reply if you want early access", gives you people to tell on the day.

Do this for at least a few weeks. You're not building hype. You're building a group of people who already know what you're making and want it to work. More on that in build an audience on X before you launch.

Pick your day

Choose a day you can spend online. Launch day is mostly replying, so a day full of meetings is a bad pick.

Have everything ready the day before. Your site works on a phone. Sign-up works. The demo plays. Your link preview shows the right image and title when you paste the URL into the composer. Small stuff, but each one costs you people when it breaks.

The launch post

Your launch post has one job: make the right person want to click. Keep it simple.

1. Hook: the problem, in their words. "Chasing freelance invoices in a spreadsheet is a mess."
2. What it is: one sentence. "So I built a tool that tracks them from your inbox."
3. Show it: a short video or GIF beats any description. Thirty seconds is plenty.
4. Who it's for: be specific. The right people should feel it's about them.
5. One ask: try it, give feedback, or share it. Pick one.

Lots of people put the link in the first reply instead of the post, because posts with links often get less reach. Try both and see what works for you.

Pin the launch post to your profile for the week.

During launch day

• Reply to everyone: every comment, every quote. Nothing you do that day matters more.
• Post updates: first sign-ups, first feedback, a bug you fixed in an hour. It gives people a reason to come back.
• Tell your list: the people who asked for access, the ones who gave feedback, friends who watched you build. Ask them to try it and tell you what they think.
• Thank people by name: it's polite, and it puts their name in front of their followers.

Put it on a launch board

A post on X leaves the feed in a day. A launch page doesn't. A launch board gives your product a page people can find later, a place for comments, and a shot at people who don't follow you yet.

The catch with most boards is that votes can be bought, and everyone knows it. On FollowX every upvote comes from a verified X profile, so the support you get is real and you can point to it. More in Product Hunt alternatives where upvotes come from real people.

After: the part everyone skips

The day after launch is when most people go quiet. That's a waste: you just got attention, so use it.

• Post a recap: what happened, what you learned, real numbers if you're happy to share them.
• Fix the top three complaints, then post that you fixed them.
• Reply to late comments. People keep finding launch posts for days.
• Thank the people who helped, again.
• Keep posting progress. Launch day is the start of the story, not the end.

Mistakes to avoid

• Launching to nobody: if you haven't posted about it before launch day, start there.
• Asking for likes: ask for feedback. Likes from people who never looked at the product don't help you.
• Buying engagement: bots don't buy anything, and people can tell.
• Disappearing: if you post and leave, the launch fades in the first hour.

For a list you can tick off, use the launch checklist.

When it's ready

Launch it on FollowX. Here's what you get.

• A launch page that stays up, with comments from people on X.
• Upvotes from verified X profiles only. No bots.
• A dofollow link to your site, free while we're in early access.

Launching is free. Add our small badge to your site.

Launch your product